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ABOUT

DESIGN STRATEGIST | COMMUNITY BUILDER

KRITIKA KAUL

about

Chinmaya Naada Bindu Gurukula has been organizing the Naada Bindu Festival, a performing art (music and dance), 3-day residential festival, every year for the past 6 years. In 2017, I got the opportunity to individually take up the visual branding for such a prestigious event.

DESIGn REQUIREMENT

To design the entire visual branding (Logo, overall design language, print collaterals, social media, etc.) for the event, Naada Bindu Festival which is an initiative by Chinmaya Mission to educate and bring the Indian performing arts to the masses.

ELLAM Under The Sun makes its debut on 30th December 2025 at the Kerala Startup Mission (KSUM) Campus, Kalamassery, bringing together over 50 indie creatives across music, performance, workshops, and immersive experiences.

Brought to you by @kochipazheykochiyalla Kochi Pazhey Kochiyalla, powered by @hauzbyshunya Hauz by Shunya and supported by Mathrubhumi @mathrubhumidotcom and Kerala Startup Mission, the festival is curated and directed by Kritika Kaul, along with a core team with @joeleee___ Joel Simon Alex, @aiswarya_sasiii Aiswarya Shashi, @acoustic_aniki Ashan Ameer and @humiddragonslayer Dan K George.

A key highlight is Aksomaniac Live, returning home to the main stage. With PLUR Mission @plurmission as Community Partner, Whatsaround Kochi as Ticketing Partner, and Kappa, @clubfmonair Club FM, and Reel Tribe as Promotions & Content Partners, ELLAM invites everyone into a creative revolution—where makers, audiences, and communities come together to imagine, create, and celebrate independent culture under one vibrant sun.

Registration Link in bio
See you there✨✨

As creative, unconventional and expressive people, we often see our shame as a reflection in those we grow close to. What starts as attraction can slowly reveal our own hidden sides, making us drown in self doubt and this pressing people away. We start isolating ourselves with the shame.

Shame often comes from choosing the unconventional, but standing by who you were in that moment is an act of courage. TRUST IT!

Own your act, own your life, own your shame coz that’s what’s added to the imperfect piece of art you are today and got you so far ✨

On this note let’s proudly celebrate shame with our very own Aksomaniac @aksomaniac recently launched by The Coca Cola Company and the Universal Group! Well that’s quite a distance shame got him for sure!

Here to celebrate and add light to Ellam Under The Sun, brought to you by @kochipazheykochiyalla , powered by @hauzbyshunya staging over 50 creative indie makers and performers from across Kerala on 30th December at Kerala Startup Mission Campus, Kalamassery.

Booking link in bio! See you there ✨

Lots of love and warmth,
Your Festival Curator and Director

Wardrobe: @rangaai @culturekraft

Bringing an exclusive LIVE Music session to you featuring @ms_curltales Shruthi Jacob, one of our favourite performers who has graced our stage consistently for the last five years, as she returns to perform at our Santa’s Flea Market on 20th December at Hauz by Shunya.

If you know Shruthi, you already know that while she spends her days as an Advocate, her heart truly belongs to the stage. Music isn’t just a passion for her — it’s her first love, the most honest way she knows to connect. As a singer and songwriter, she pours her whole story into every song, making her music feel as real and raw as the journeys we’re all on. Her performances explore life, relationships and all the powerful feelings we often keep tucked away.

Shruthi believes in the magic of music — that beautiful thing that cuts through all the noise and differences, bringing us together for a shared moment, a shared rhythm. And that’s the connection she lives for.

Come hang out, feel the music, and share that moment with her.
LINK IN THE BIO | Book your tickets now — ₹350
We begin at 4 PM onwards. See you there!

Get ready for a heartwarming pre-Christmas celebration this Sunday, 14th December 2025, at our cosy community space — Hauz by Shunya @hauzbyshunya in Kathrikadavu

We’re bringing you an afternoon filled with creativity, joy, and the magic of handmade gifting.

From 1 PM to 3 PM, join Kritika Kaul @kaulsaab_ for an Upcycled Christmas Décor & Card-Making Workshop, where we transform everyday materials into festive treasures.

3 PM onwards, settle in with Reshmi @miao_tales_clothing for a delightful Crochet Workshop, perfect for creating thoughtful handmade gifts and warm keepsakes for your loved ones.

Let’s come together, craft together, and celebrate a creative Christmas — one where we make the best out of waste, pour love into every piece, and gift with intention.

Book your slots, book your tickets, DM us — and let’s craft a Christmas filled with warmth, community, and creativity at Hauz by Shunya. 💛🎄✨

When someone so small thinks they can do it all

@a.v.i.n.a.s.h.k helping to amplifying that vision with his!

I recently realised a new category of ‘privilege’, the sorts that again only few ‘privileged’ have!

The privilege of choice, the privilege of freedom, the privilege OF LIFE! The very fact that you’re able to make certain choices and live your life the way you want because YOU CAN! Even if you fought for it, ran for it or were just able to CHOOSE IT!

It’s great privilege, and once it’s in combination with the potential you have as an individual, IT AMPLIFIES!

Do the math of it and just wonder if you’re getting the right ROI from life for everything you are and everything you have. Have you been doing justice to it?

It’s not about what you have
It’s about what you make out of it!

And then you wait for the Nothing to become SOMETHING.

Grateful to @anupchacko for supporting this in Photography
Styling and Jewellery: Me💁🏻‍♀️
Image Editing: Me💁🏻‍♀️💁🏻‍♀️
And offcourse Model also: Me💁🏻‍♀️💁🏻‍♀️💁🏻‍♀️

It IS magic when you stop chasing perfection and see beauty in the expression and emotion itself ✨✨

Embrace yourself AS IS! Perfection is overrated!

Coz what’s the point if you’re not having fun and opening your heart with everything you do!

Open your heart, trust me it opens a different world!
Enjoy your life, IT’S ALL YOURS!

Hope you guys are enjoying my little stint at MODELLING!!!! Please connect me to those looking for a bold and colourful fresh face! Hehe! Ok byeee!

Grateful to @anupchacko for supporting and letting me take my breaks to laugh!

#model #boldandcolourful #photography #modeling #happiness #beyourself #ownyourlife #beyourownperson #laugh #laughandlove #openyourheart

And then from Nothing, I am Infinity. I’m Shunya.

Photographed by @anupchacko

#power #model #modeling #kochi #infinity #photoshoot #photography #studioshooting #collab

Coz only if you’re able to sit with nothing can you make build something.

Photography @a.v.i.n.a.s.h.k ✨

#powerofnothing #nothing #nothingness #bw #bwoftheday #bnw #bnw_photography #fashion

This video was taken in October 2024: I’m sharing this as an ode to myself from last year, who even despite suggesting from depression and burn out wanted to talk and share about it for someone who might need it. To a person who was feeling so disabled and lost to someone who was able to find the reigns of life and a new vision completely. I’m proud of myself to have had the courage to face transformation each day and handle myself with grace and protect and nurture everything I’ve built for myself and those around me in the last couple of years.

Even after having suffered depression twice in the last 9 years, I still believe that Depression is a superpower. The first time in 2016, when I was so much younger, I was lost and staggered but still eventually designed one of my best projects and even now, the aftermath of depression and burn out in 2024 gave me the force to eventually refine the vision of Shunya Design Company and give birth to Hauz by Shunya.

Healing is a constant and ongoing journey but depression is a wake up call to do the work you’ve been procrastinating, refine and question the healing you’ve been doing. It is a wake up call to clean your mind and fuel it right for the good stuff ahead that needs you to be your best version.

And for the time you’re going through it, protect your ecosystem and your loved ones from your depression coz it is eventually going to fleet away but don’t let it cause more damage. Always grateful to @conversations_with_dr.sunny to have helped me do that and help myself decide my patterns and come with sustainable strategies to help my mind.

#healingeveryday #healing #selflove #beyourhero

A special shout out to my two pillars, cheering for me, pushing me to do my best and there to hold me after a fall, charged and ready EVERYDAY!!! Nothing but love for you two @vb_maybe @acoustic_aniki . You both have no clue how grateful I am to have both of you in my life. Thank you for believing in me and not letting me give up. Now you’re officially a part of my core, so you have no choice but to handle me for however long!

#mine #mybabies #myboys #mymain #love #hapiness #light

An exclusive post for my Diwali Pataka look!
It was a blouseless(ya it is the saree itself that I’ve wrapped around for the bust coverage) dhoti drape experiment with my mom’s old wedding saree.

Special credits to @vb_maybe for helping me brainstorm this and save some bucks on an expensive blouse 😂

(Upcycled styling and how!)

#lifeofanentrepreneur #diwali #diwalifashion #diwali2025 #blouselessdrape #saree #contemporaryfashion #sareedraping

Aapki zindagi mein kya kabhi koi aisa aaya hai,
Jisne woh ek rishta nibhaake, rishton ke maayinein hi badal diye ho,

Kya kabhi kisi ne HAR MODH pe aisa saath diya ho ki,
Ab aapke expectations kisi ke bhi saath ke itne badal gaye ho ki bas ab woh ek saath ho, toh sab theek lagta hai,
Woh ek saath ho toh aisa lagta hai, ki ab sab haasil ho jaayega,

Meri zindagi mein pehli baar aisa, iss hi insaan ne kahaa tha, “mujhe pata hai ki tu khafaa hai, par main yahin hoon, kahin nahin jaa rahi” - yeh lafaz jab koi kehta hai toh zindagi ke maayeenein hi badal jaate hai!

@poonamkataria tu dost nahin, ek Maseeha rahi hai meri zindagi mein, jisne na sirf meri zindagi aur rishton ke maayine badle par har din mujhe itna valuable feel karaaya ki lagaa ki bas ab kuch bhi haasil ho sakta hai.

You’re the woman behind whatever little and big successes I’ve achieved in the last 5 years that we’ve been together. You’ve been my cheerleader and I’m grateful to have you in my life everyday.

You’re the blessing and care that God bestowed on me in my darkest hour. I love you and I need you to know that no matter what, you’re stuck with me now🙃

I love you and am thank you for having stuck by me and believed in me everyday through all the thick and thin, through all my tantrum and sin❤️✨✨

#bestie #happybirthday #love #happiness #loveandlight #mystrength

INVITING all Singers, Poets, Dancers, Comedians and Storytellers to our Open Stage to come and perform at our Diwali Special! THIS SUNDAY! 19th October, 5:30 Onwards

Diwali Pazhey Diwalialla, Moneh!

REGISTRATION LINK IN BIO
🎟️ ₹350: Entry + participation in open mic/games
🎟️ ₹500: Entry + participation + raw video footage

5:30–6:30 PM – Gol Gappa Championship
The top 5 lucky ticket holders opting to battle it out our spicy pani puri showdown.

6:30–8:00 PM – Kochi Pazhey Kochiyalla Open Mic
Own the spotlight! 3 minutes per performer, and only 20 slots available — so book fast to grab the mic!

8:00–9:00 PM – Bollywood Dance Party
Wrap up with beats, moves, and masti at our Bollywood Dance Party — where you’re the star!

#hauzbyshunya #kochipazheykochiyalla #collaborate #openstage #openmic #safespace #kochi #kochievents #communityspace

Coz he asked for the Pineapple upside down Pan-Cake from Bebo’s birthday, for his birthday!! This time I got the caramelisation PERFECT, the consistency was good AND IT WAS SOOO YUMMM!!!

#cake #cakeonpan #love #littlejoys #happiness #birthdayspecial

None of anything outside of you can define your beauty. Keep glowing and discovering your multiple anchors of beauty!

#keepgoing #keepglowing #love #happiness #selflove #happy #selfmotivation #loveandlight

After I decided to lean my design practice at @shunyadesigncompany to independent design and branding consulting, I missed the thought of building and having fun with a community.

House or Haus were too functional and concrete as entities to have built such a community/communities under, ‘Hauz’ means a reservoir where people come around to fill in their buckets of joy and thereby getting to know one another extending themselves to forming like minded communities.

Having run @kochipazheykochiyalla for 4 years in Kochi, made me realise how Kochi could use such safe and creative getaways, all one needed to do was just push them through!

Well with @hauzbyshunya that’s all I try to do everyday, push forth and push hard, creating rich, intimate, BRINGING PEOPLE TOGETHER and creative collaborative experiences that actually pull people into the limelight, share their talent, have fun AND MAKE NEW FRIENDS!!(After-all how much can you use ‘drinking’ as the excuse to socialise!)

It’s been super overwhelming, but each such event makes me feel it’s absolutely worth it!

Till however long we go on!

Much love!
Your Creative Host and Curator
Kritika Kaul ❤️

#hauzbyshunya #community #communityspace #happiness #womanled #soloprenuer #lifeofanentrepreneur #events #kochievents #kochi

May the swag be with you this weekend!✨✨

Thank you for making this smile happen! A lot of you motivating and nurturing my ideas and vision has helped me believe in each one of them.

I took a pause to be able to breathe, disrupt, align and realign myself and everything around to resonate back in the power I hold. (And offcourse! A couple of haircuts!)

It feels good to be able to get back and get stuff going.

Back in Power. Back in Light. Back to the people!

#sunshine #selfalignment #selflove❤️ #selfworth #selfwork #motivation #girlpower

Getting back into my goddess energy with baby steps and a lot more thumak thumak✨✨

#itsoktotakeabreak #itsoktobreak #selflove #sareelove #feelingcute

Happy Birthday Yaara,

Jabse tu aaya hai,
Zindagi mein jaise ek nayaa rang
chadh aaya hai,

Teri pyaari iss muskaan se,
Dimaag kuch kum,
Aur dil full power chalne lag jaata hai,

Jabse aaya hai
Life ka drama, struggle kum
Comedy zyaada lagne lag gaya hai,
Life tragedy ko jaise ek kandha,
Aur pyaar ko jaise ek nayaa parinaam
mil gaya hai,

Tujhe kabhi khoya dekh,
Poori kaayenaat dila deneka
badtodh mann kar jaata hai,

Haseen toh tu hai hi,
Par teri zindagi ka har ek pal,
Utna hi rangeen ban jaaye,
Dil har din yeh dua kar jaata hai,

Jabse tu aaya hai,
Zindagi mein jaise ek nayaa rang
chadh aaya hai,

Jaise zindagi mein mera koi apna
sang aaya hai…

#myboo #mybebo #merijaan #happybirthday #mereyaara

Yayyiiee! The new haircut pulls off the sarees tooo!!☺️🙈✨ #littlejoys #happiness #love #light

Kaulsaab posing max for Onam 2025✨✨

#onam #onamvibes #ownamathauz #happiness #loveandlight #love #onamlook

This is year Onam hit different! On the journey I’ve lately been on with @hauzbyshunya , has helped me make peace with the blended identity I have, the individual I am, with the flavours of multiple cultures. And with this came the idea of ‘Own-am’. Rather than trying to fit into the conventional idea of what a typical Onam in Kerala is, I wanted everyone to just take this as an opportunity to come together, have fun and create some cool stuff.

Especially while nurturing a community space it is extremely essential for us all to own who we are as individuals, own our identity, our narrative, our style and offcourse, OUR CELEBRATIONS!

Our first Onam at HAUZ was simple, CREATIVE, memorable and happy with our extended community and new found friends who have become the new happy filter to life❤️✨

#grateful #thisonam #onam #onam2025 #kerala #pookalam #sadhya #community #happymoments❤ #upycled

How does one breakout of the shackles of infinite discouragements while staying true to their authentic self?

#courage #resistance #resilience #keepgoing #breakthrough #breakfree #infinity #infinityandbeyond

New realisation that there’s nothing that a desi bharta cooking session with @vb_maybe can’t solve! My superbebo to the rescue ✨✨

#friendship #happiness #frienshipgoals #love #cooking #bharta #supperclub

There will always be people waiting for you to dim that glow,
There are moments of high and low,
Moments when you feel like giving up everything, everything you’ve built for yourself and the people around you,

But then you remember the few that you’ve been able to touch and impact
It is for them that you get up,

You realise… You must go on

And work along to just continue being their source of light and inspiration,

#mondaymotivation #girlpower #inspire #inspiredtoinspire #happiness #keepgoing

Well! You can’t have it all, you can’t have it all! Whatta ghatiya transition reel, by god!

#exploring #millenialthings #selflove #happiness #saree #contemporary #sareestyling #kurtasaree #transitionreels

Break out of the stagnation in your mind and unleash it to the spirit of life!

Tune into @cokestudiobharat whether you understand the lyrics or not, it seems to still energise, heal and rejuvenate you!

Works for me! Btw what do you think these lyrics means, put it down in comments may be?!

What’s stopping you from enjoying the Spirit of Life inside and outside you?

#throwback #love #selflove #happiness #takcareofyourself #cokestudiobharat #dancelikenooneiswatching #spiritoflife #rewind #restar

She moves with fire, but flows like water.
Every day, she builds —
With grit in her hands, and steel in her spine.
She makes decisions, takes charge, walks into rooms like thunder.

But beneath the architecture of ambition,
there lives a quiet bloom — soft, sensing, infinite.

#womanpower #feminineenergy #shewhobuilds #girlpower #strength #strengthinfemininity #StrengthInSoftness #FeminineEnergy #goddess #selflove #happiness #sareelove #saree

When it’s time to ‘cut off’ the distractions(well some just happened to be as tangible!)

#cutthefrills

Baanwarey ye naina, pi ko dekhan ji chahey, ji chahey…

#self #selfportrait #romance #love #longing #beauty #saree #redsaree #thrift

For someone who has believed in romance and love for over half the time in their life… it’s weird how the ‘fairy tale’ stuff hasn’t happened yet. But ya, saving all that romance and love, I still wait at the door step waiting for someone to own their love for me :)

Also singing after really long, so bear up and the translations are mostly my version and understanding to the narrative where the sweet pain and poison was all the love I’ve been believing in, in my life and the longing for my love to climb on the mountain and tell my name 🙈 (yeah! I’ve always been this dramatic in my imagination!🤣)

#love #romance #kailashkher #chaandanmein #sareelove #saree #contemporary

When it’s time to start channelising the mess!

#self #onthego

IT IS AN ABSOLUTE HONOUR to be living in this body, I’m SO PROUD of myself today!

After 7 years, I finally have all my screws(atleast the ones I could’ve gotten removed🙈) AND STITCHES removed!

Whatta journey of having had 7 surgeries across my knees and ankle (and ya they took a chip of the bone from my pelvis!)

Just coz 1 simple diagnosis went wrong in 2018, followed by a simple knee ligament surgery that ALSO went wrong with the screw having dug up a 15MM TUNNEL IN MY BONE that led to immobility and fear of movement for years ahead…

I started Shunya Design Company in Feb 2022, and boom in April I woke up with both my knees locked.

Life has never been the same after. I just grew stronger and more stubborn! I believed that all I needed, was my brain and my hands to be working to achieve all that I wanted to, for myself and everyone who was expecting ‘magic’ out of Kritika Kaul at the most crucial juncture of my life and that of Shunya!

For someone who loved to dance and jump around, it was as though I was punished to just be at one place and dissolve myself in every life introspection that was possible, and well, we all know where that goes…

I don’t think any words can describe THE PAIN I’ve been carrying for all these years, moving from one doctor to another, one hospital to the other, Ayurveda, allopathy, surgeries, physiotherapy. Seeing your body immobile, pushing through excruciating pain both physically AND EMOTIONALLY, and being the stimulus to raise your own body and mojo, despite being stitched up across! As a woman seeing my body have scars and marks all over had been killing me and deteriorating my self esteem. For months, I was ashamed and embarrassed, conscious… awkward about this very body and self…

For months at stretch, I would have to plan my every move, whether with my crutches, walker or even my wheelchair.

Well, I could go on and the fear of mobility continues to stay too and might even for years ahead but all I’ve figured in all this is that, YOU GOTTA KEEP MOVING AND DANCING(Just gotta modulate your ways and techniques through it all)

And that’s why I say, YOU GOT THIS!

#selflove

Take yourself on a date! Feel good be good! You’re doing just fine!

#love #selflove #happiness #light #begood #staygood #takecare #selfcare

If I could go back in time, I’d want to relive every moment I shared with you…

It’s been a while… I sometimes wish you were around to see the big girl life needed me to become ❤️

I miss you…

Throwback to one of the best solo getaways!

Without having planned anything at all, I hopped onto a car headed to Vagamon with just a backpack and the craving for a break. Not wanting to go for the typical resorts or fancy set ups like before(coz offcourse I’ve been swamped with my second venture🙈💪🏻!), I thought I’d go for a hostel or a more cost effective stay…

Which got me to googling my options and hitting a JACKPOT OF AN EXPERIENCE with @_tentlife_ ! Serene, Sustainable and Inspiring! From the point of how thoughtfully each and everything has been designed, whether the hygiene systems, the alignment of the tents to make sure everyone is together and still enjoys their privacy to how comfortable the very tents are. The space opens up to outlets of streams and trails which you can explore on your own. They’ve respected the natural ecosystem while creating a sustainable and safe ecosystem for individuals to come, unwind and rejuvenate!

AND OFFCOURSE THE NATURAL POOL!! 🏊‍♀️ Omg! I’m still in absolute awe of how well it’s been designed using the running stream, no chlorine and running water, @balujames pulled a genius there! And offcourse such a lovely opportunity to make new friends like @chako_chen and @rajnish___chandran , the experience was wholesome!

Tummy full! Looking forward to more with #tentlife and offcourse exploring more experiences like such

#solo #gosolo #solotrip #selflove #happiness #unwind #unleashed #rejuvenate #kerala #vagamon #happy #nature #naturebaby

We are all struggling and hustling with something or the other, personal, professional, romantically, financially…

Just wanted to let you know that you’re doing just fine and even if everything looks like a ruckus right now, it’s all going to fall in place. You’re doing your best!

This moment was meant to be, it’ll all make sense in the grand scheme of things when you reach a pretty pretty place :)

#yougotthis #keepgoing #warrior #keephustling #keepthriving #prettyplace #selfmotivation #motivation

Give the Juliet inside you a better and a bigger happily ever after, the one’s that’s YOUR OWN!

She deserves it, YOU DESERVE IT!✨✨✨

Keep hustling, Keep going, you’ll get there

#selflove #selfmotivation #happilyeverafter #keepgoing #yougotthis #yougotthisgirl

Gentle Reminder: Don’t try to get everything done perfect!

Perfection is a myth and most often than not we keep chasing it. Trying to achieve perfection we might just end up missing the point at all simply miss experiencing the organic nature of the moment itself!

Choose your battles and may be prioritise the multiple other factors that compose the situation.

#weekendvibe #justdoit #perfectionisamyth #ramen #ogawa #japanese #dateforone #besilly #liveinthemoment

In aankhon ki masti ke mastaane yeh autowaale hain🙈

I often wonder how entertained they might be getting sitting and watching me do my selfie sessions🤣

#bollywood #retro #remix #adaa #selflove #beauty #muse #contemporary #vibe #romance

Sending in some randomness with a little light of cuteness! Hope you have a great weekend!✨✨✨

#love #light #happiness #throwback #randomness #cute #cuteness

A little groove. A lot of vibe✨✨✨✨

Shot at the stunning @hauzbyshunya , where every frame is a canvas and every move tells a story.

This isn’t just another reel, it’s a shoutout to all you creators. Whether you dance, cook, vibe, shoot, or simply love being behind (or in front of) the camera, this space is yours.

Pull up, bring your energy, and let’s make content that speaks.

Tag your crew. Mark your calendar. Let your creativity unfold at #HauzByShunya

#CreateAtHauz #ShunyaReels #instagood #aasakooda #selflove #love #happiness #instagood #kochivibes #vibe #coworkingspace #eventvenue #kochigram #workwithavibe #dance #sing #photograph

My favourite room, my room of memories ❤️

@mariaclustoncletus thank you for your words✨

#imissyou #imissallofyou

This beautiful Coke Studio song, Harkalay means Welcome!

So let’s welcome the weekend with some Yellow Spirits!
Get out and open your heart to some new explorations :)

Guess where this place is in Kochi?!

#yellow #cokestudio #love #happiness #selflove #welcome #explore #dance #swing #vibe

Entering the New Financial Year be like!

Powered and motivated by my girls @kaulsreedevi @dnpune and offcourse my forever @poonamkataria

#love #light #happiness #newyear #mygirls #throwback

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Illustrations | Typography

Branding + Online Campaign for event

Branding + Printed Creatives for event

Mobile App Branding

I'm always looking for associates and interesting briefs which give me the freedom to do great work. I love what I do and grow better at it with each experience.

kritika@shunyadesigncompany.com

Tel: +91 9920463731

@shunyadesigncompany

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